Celebrity makeup artist-founded beauty brand known for its educational approach and versatile, editorial-inspired products.
ORIGIN
United States
PRICE TIER
premium
Founded in 2023 by celebrity and editorial makeup artist Katie Jane Hughes, KJH.brand was born out of a desire to bring backstage expertise and in-depth product education to everyday beauty consumers. Based in New York, the brand reflects Hughes’s signature aesthetic—effortless, glowing skin paired with creative, customizable color. Hughes, a former nail technician who hustled her way into the editorial makeup world, built the brand to empower users to rewrite traditional beauty rules.