Swiss-engineered performance apparel for skiing and golf, born from an Olympic champion’s pursuit of unrestricted movement.
ORIGIN
Switzerland
PRICE TIER
luxury
Founded in 2000 by Norwegian alpine ski champion Lasse Kjus and Swiss entrepreneur Didi Serena, Kjus was born from a desire to challenge the limitations of conventional skiwear. Frustrated by apparel that prioritized fashion over function, Kjus pioneered the use of innovative stretch fabrics to create garments offering unparalleled freedom of movement. The brand's identity is rooted in Swiss engineering and a relentless focus on performance, resulting in high-tech ski jackets, pants, and layers that provide thermoregulation and weather protection for passionate athletes.