A Korean skincare brand known for its gentle, vegan-friendly formulas designed for sensitive skin.
ORIGIN
South Korea
PRICE TIER
mid
Founded in Seoul in 2010, Dear, Klairs is a Korean skincare brand built on the philosophy of "Simple but enough." It was established to provide gentle, effective, and accessible skincare, with a primary focus on sensitive skin. The brand is owned by Wishcompany, whose CEO, Ryan Soungho Park, was inspired by his own struggles with sensitive skin to curate and develop the Klairs line. Klairs distinguishes itself by creating products free from harsh chemicals, parabens, alcohol, and artificial fragrances, ensuring suitability for reactive skin types.