Playful, all-natural skincare brand known for its Instagram-famous, collagen-infused lip and eye masks.
ORIGIN
United States
PRICE TIER
premium
KNC Beauty was founded in 2016 by Kristen Noel Crawley, a former fashion editor, after a trip to Tokyo where she discovered and fell in love with lip masks. Finding a gap in the U.S. market for a natural version, she spent two years developing the brand's first product: an all-natural, collagen-infused lip mask. The brand is celebrated for its playful, pop-art-inspired packaging and clean-ingredient philosophy, creating products that are both effective and highly "Instagrammable." The initial success of the pink, lip-shaped masks, which gained viral traction and celebrity fans like Kim Kardashian and Emma Stone, established the brand's cult following.