Canadian intimates brand known for its pioneering leakproof technology, wireless bras, and radically inclusive approach to everyday comfort.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2013 in Toronto by Joanna Griffiths, Knix was built to address the unspoken realities of women’s bodies, pioneering the leakproof underwear category. Griffiths, who researched the social stigma of leaks during her MBA, designed the brand to prioritize functional comfort over the traditional male gaze.