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knot

Japanese watchmaker known for its customizable timepieces that blend minimalist design with high-quality, traditional craftsmanship.

ORIGIN

Japan

PRICE TIER

contemporary

SPECIALIZATION

UNISEX

Founded in 2014 in the creative hub of Kichijoji, Tokyo, by Hiromitsu Endo, Knot was established to reconnect the world with Japan’s high-quality manufacturing. The brand’s core concept is a direct-to-consumer, customizable watch system, allowing customers to mix and match a wide variety of watch heads and straps. This model bypasses traditional industry markups, making premium materials like sapphire glass and 316L surgical-grade steel accessible at a fair price. Knot’s designs are clean and minimalist, serving as a canvas for its main story: the celebration of Japanese artisanship.

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KNOT Brand Profile
Creative SupplyJanuary 2023

KNOT Brand Profile

This profile details the story of founder Hiromitsu Endo, the 2014 launch in Tokyo, and the brand's vision to offer high-quality, customizable watches at an accessible price by using a direct-to-consumer model.

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Knot: Top-Notch Quality from this Japan-Born Watch Brand
GOOD LUCK TRIPJuly 2024

Knot: Top-Notch Quality from this Japan-Born Watch Brand

An overview of Knot's brand philosophy, "Connecting Japan and the World with Japan Quality," detailing its manufacturing origins, commitment to high-quality materials, and the customizable, experiential nature of its gallery shops.

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10th ANNIVERSARY COLLECTION
Knot DesignsApril 2025

10th ANNIVERSARY COLLECTION

Details Knot's 10th-anniversary collection, highlighting collaborations with traditional Japanese artisans like Nobuichi Otake for 'Raden' lacquer and Hakuichi for 'Kanazawa' platinum leaf dials, showcasing a major brand-defining collection.

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Knot Designs Make Traditional Japanese Watchmaking Crafts Accessible
Oracle of TimeSeptember 2022

Knot Designs Make Traditional Japanese Watchmaking Crafts Accessible

This article focuses on Knot's mission to make traditional Japanese craftsmanship accessible, detailing its MUSUBU Project collaborations with artisans for techniques like Urushi lacquer and platinum leaf dials.

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Knot DesignsMay 2025

Automatic Watch - Japan Collection | Urushi dial

A feature on the Urushi lacquer dial collection, a collaboration with traditional artisan Nobuichi Otake. It explains the ancient 'Maki-e' technique and how it's applied to create a brand-defining, culturally significant timepiece.

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