Japanese watchmaker known for its customizable timepieces that blend minimalist design with high-quality, traditional craftsmanship.
ORIGIN
Japan
PRICE TIER
contemporary
SPECIALIZATION
UNISEX
Founded in 2014 in the creative hub of Kichijoji, Tokyo, by Hiromitsu Endo, Knot was established to reconnect the world with Japan’s high-quality manufacturing. The brand’s core concept is a direct-to-consumer, customizable watch system, allowing customers to mix and match a wide variety of watch heads and straps. This model bypasses traditional industry markups, making premium materials like sapphire glass and 316L surgical-grade steel accessible at a fair price. Knot’s designs are clean and minimalist, serving as a canvas for its main story: the celebration of Japanese artisanship.

This profile details the story of founder Hiromitsu Endo, the 2014 launch in Tokyo, and the brand's vision to offer high-quality, customizable watches at an accessible price by using a direct-to-consumer model.

An overview of Knot's brand philosophy, "Connecting Japan and the World with Japan Quality," detailing its manufacturing origins, commitment to high-quality materials, and the customizable, experiential nature of its gallery shops.

Details Knot's 10th-anniversary collection, highlighting collaborations with traditional Japanese artisans like Nobuichi Otake for 'Raden' lacquer and Hakuichi for 'Kanazawa' platinum leaf dials, showcasing a major brand-defining collection.

This article focuses on Knot's mission to make traditional Japanese craftsmanship accessible, detailing its MUSUBU Project collaborations with artisans for techniques like Urushi lacquer and platinum leaf dials.
A feature on the Urushi lacquer dial collection, a collaboration with traditional artisan Nobuichi Otake. It explains the ancient 'Maki-e' technique and how it's applied to create a brand-defining, culturally significant timepiece.