knot

Founded in 2014 in the creative hub of Kichijoji, Tokyo, by Hiromitsu Endo, Knot was established to reconnect the world with Japan’s high-quality manufacturing. The brand’s core concept is a direct-to-consumer, customizable watch system, allowing customers to mix and match a wide variety of watch heads and straps. This model bypasses traditional industry markups, making premium materials like sapphire glass and 316L surgical-grade steel accessible at a fair price. Knot’s designs are clean and minimalist, serving as a canvas for its main story: the celebration of Japanese artisanship.

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