Clean, hormone-conscious Korean skincare brand focused on supporting women through menstruation, maternity, and menopause.
ORIGIN
United States
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2018 by Julie Chon and Cheryl Kim in New Jersey, Knours (short for "Know Your Skin") is a clean skincare brand rooted in Korean beauty innovation. A former physical therapist, Chon developed the line after noticing the profound effects of hormonal shifts on women's skin during the "3 M's": menstruation, maternity, and menopause. The brand focuses on "life-reactive skin," offering gentle, endocrine-disrupting-chemical-free formulas designed to restore the skin barrier rather than overcorrecting it with harsh actives.