Italian brand from Tuscany known for its irreverent style that blends fine materials with sportswear-inspired design.
ORIGIN
Italy
PRICE TIER
contemporary
Founded in 2010 and rooted in the rich textile culture of Prato, Tuscany, KOON is an Italian fashion brand that channels an eclectic and irreverent spirit. The brand draws inspiration from its region's history of artistry, blending traditional Italian manufacturing with a contemporary, global perspective. The collections are entirely Made in Tuscany, a core tenet of the brand's philosophy, emphasizing high-quality materials like fine wools and cottons.