A clean beauty brand known for its makeup-as-skincare philosophy and comfortable, skin-improving formulas.
ORIGIN
USA
PRICE TIER
premium
Launched in 2015 by Sheena Yaitanes, a founder with a background in fine art and biology, Kosas is a Los Angeles-based brand built on the philosophy of "makeup for skincare freaks." The company merges high-performance, pigment-rich cosmetics with active levels of skin-nourishing ingredients, creating formulas that are clinically proven to improve the skin. Kosas champions a vision of beauty that is about revealing and feeling comfortable in your own skin, offering products that are quick, easy, and designed to enhance natural features rather than conceal them. The brand’s core collection includes complexion products like the Revealer Concealer and Skin-Improving Foundation, alongside eye, lip, and cheek products known for their lightweight textures and wearable colors.