kov essentials

Founded in 2020 by Chelsea Branch in Toronto, Canada, Kōv Essentials emerged from a personal frustration with flimsy hair accessories that failed to hold thick hair. Branch, recognizing a gap in the market for functional yet aesthetically pleasing hair tools, launched the brand with a focus on inclusive sizing and durable materials. The brand quickly gained viral traction on TikTok, resonating with consumers seeking reliable everyday essentials.

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