Canadian hair accessory brand known for its durable, minimalist cellulose acetate claw clips designed for all hair types.
ORIGIN
Canada
PRICE TIER
premium
Founded in 2020 by Chelsea Branch in Toronto, Canada, Kōv Essentials emerged from a personal frustration with flimsy hair accessories that failed to hold thick hair. Branch, recognizing a gap in the market for functional yet aesthetically pleasing hair tools, launched the brand with a focus on inclusive sizing and durable materials. The brand quickly gained viral traction on TikTok, resonating with consumers seeking reliable everyday essentials.