krost

Founded in 2018 by Samuel Krost, a fashion entrepreneur with experience at Helmut Lang and Onia, KROST is a mission-driven brand that uses apparel as a vehicle for social change. The company was born from the energy of youth-led movements, particularly the March for Our Lives, which inspired its foundational slogan, “Support Your Friends.” This principle is woven into the brand’s DNA, with each collection raising awareness and funds for non-profit partners addressing issues like gun reform, food insecurity, and climate change. Notable collaborators include March for Our Lives, Eden Reforestation Projects, and Food Bank for NYC.

See more