New York-based brand beloved for its signature striped tees and playful, modern take on American preppy classics.
ORIGIN
USA
PRICE TIER
premium
Founded by Nikki Kule, who grew up in the fashion industry and attended Parsons, Kule was relaunched in 2015 with a mission to create the perfect striped shirt. The New York-based brand builds upon a Franco-American style sensibility, blending Parisian chic with quirky, preppy American sportswear. At its core, Kule is known for its impeccably crafted t-shirts and sweaters, which feature a signature taping detail and are often produced in family-owned factories in Portugal. The brand's identity is defined by a playful and happy spirit, described as “classic clothes with a happy wink.”