South Korean label from artist Cho Gi-Seok, known for its rebellious, art-inspired design and craft-focused collections.
ORIGIN
South Korea
PRICE TIER
luxury
Founded in 2016 by South Korean photographer and artist Cho Gi-Seok, KUSIKOHC is a multifaceted creative project that merges fashion with a fine-art narrative. The brand is built on the core motto “Right to Fail,” which champions experimentation and the power of authentic expression. This philosophy is visible in collections that juxtapose coarse, deconstructed elements with delicate, sometimes floral, motifs, exploring themes of rebellion, vulnerability, and fantasy. Gi-Seok, a self-taught designer, oversees all creative aspects, from clothing design to the brand’s distinctive lookbooks, creating a cohesive and immersive world.