American beauty brand known for its high-pigment, vegan formulas and tattoo-inspired artistry.
ORIGIN
USA
PRICE TIER
contemporary
Originally launched in 2008 by tattoo artist Kat Von D, KVD Beauty built its identity on bold, long-wearing, and high-pigment makeup that celebrated artistry and a gothic, alternative style. The brand was a pioneer in the beauty industry for its commitment to creating 100% vegan and cruelty-free products without compromising on performance. Its most iconic products include the award-winning Tattoo Liner, a precise brush-tip liquid eyeliner, and the Everlasting Liquid Lipstick, known for its extensive shade range and matte finish.