South Korean contemporary label known for its bold, streetwear-infused designs and playful youth culture aesthetic.
ORIGIN
South Korea
PRICE TIER
contemporary
Founded in 2011 by Central Saint Martins graduate Kathleen Hanhee Kye, KYE is a Seoul-based contemporary fashion label that has become a defining force in South Korea’s high-end streetwear movement. The brand quickly gained international traction, debuting at Seoul Fashion Week before showing at New York Fashion Week and earning a nomination for the prestigious LVMH Prize in 2014. KYE is celebrated for its bold, youth-driven aesthetic, blending avant-garde silhouettes with playful, humorous details.