kylie cosmetics

Founded in 2014 by Kylie Jenner, Kylie Cosmetics began as a viral sensation with the launch of the Kylie Lip Kit, a liquid lipstick and liner duo that defined the "Instagram glam" aesthetic of the mid-2010s. Originally a direct-to-consumer phenomenon fueled by scarcity marketing and Jenner’s massive social media influence, the brand was acquired by beauty conglomerate Coty in 2019, signaling its transition from an indie disruptor to a global beauty powerhouse.

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