London-based unisex knitwear brand blending Peruvian alpaca heritage with bold, contemporary British design.
ORIGIN
United Kingdom
PRICE TIER
premium
Founded in 2022 in London by Isabella Michell—who was born in Peru and raised in the UK—La Granni bridges two distinct cultures through contemporary knitwear. Rooted in her lifelong exposure to alpaca yarn, Michell established the brand to reimagine the traditional applications of the 'Fibre of the Gods' for a modern audience. The label specializes in bold, color-centric, and gender-neutral pieces crafted from premium Peruvian fibers, including baby alpaca and organic Pima cotton.