la madrague

Founded in 2025 by former Parisian fragrance professional Camille Humbert in Toulon, France, La Madrague Collections is a womenswear label deeply rooted in the sun-drenched aesthetic of the French Riviera. Inspired by 1960s and 1970s style icons, the brand channels a retro, carefree elegance that pays homage to the golden age of Mediterranean coastal living. The core product line features breezy resort wear, including tailored shorts, bustier dresses, and lightweight tops, all rendered in vibrant, Provence-inspired hues and classic prints like gingham and polka dots. Emphasizing natural breathability and comfort, the collections are crafted entirely from 100% cotton.

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