la rose

Founded in 1985 and revitalized after its 1996 acquisition by President and CEO François Roberge, La Vie en Rose has become Canada's leading retailer of lingerie and swimwear. Headquartered in Montreal, the company designs its products in-house, focusing on making the shopping experience for intimate apparel both fun and effortless. The brand is known as a bra specialist, offering a wide range of styles and personalized fittings to ensure comfort and confidence for its core audience of women aged 25 to 55.\n\nBeyond its primary collections of bras, panties, and sleepwear, La Vie en Rose has a significant presence in the swimwear market with its La Vie en Rose Aqua line. The company is also committed to social causes through its Roses of Hope Foundation, which supports women's health and well-being initiatives. While primarily a mainstream Canadian retailer with a large brick-and-mortar and online presence, the brand has expanded internationally with numerous franchised boutiques in over 16 countries.