Independent watch brand known for its surrealist, Dalí-inspired twisted dials and accessible homage designs.
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contemporary
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UNISEX
Laarvee is an independent watch brand founded in 2021 that gained viral attention for its surrealist approach to horology. Drawing inspiration from Salvador Dalí’s *The Persistence of Memory* and deconstructivist philosophy, the brand is best known for its signature "crashed" or twisted dial designs. These timepieces playfully subvert classic watchmaking codes, most notably through the PEA001 model, which reimagines the iconic dive watch silhouette with a distorted, fluid case and dial.
$680.00
$764.00$1,019.00
$1,111.00
$819.00$1,092.00
$1,700.00
$975.00
$650.00
$985.00
$680.00
$764.00$1,019.00
$1,111.00
$819.00$1,092.00

GQ Japan covers the highly anticipated Japanese launch of Laarvee's PEA001, highlighting its surrealist design and endorsement by fashion icon POGGY.

An in-depth look at Laarvee's collaboration with Los Angeles artist Steven Harrington, blending psychedelic pop art with the brand's signature twisted dials.

Details on Laarvee's exclusive 100-piece limited edition collaboration with renowned watch customizer MAD Paris and global retailer KITH.

An exploration of Laarvee's creative direction, detailing how the brand draws inspiration from Salvador Dalí and Helmut Newton to create its deconstructivist timepieces.
The foundational story and leadership vision of Laarvee, outlining its 2021 origins and mission to disrupt traditional horology with accessible, art-forward designs.