French premium diffusion line blending Lacoste's tennis heritage with bold streetwear and contemporary youth culture.
ORIGIN
France
PRICE TIER
premium
SPECIALIZATION
UNISEX
Launched in 2011, Lacoste L!ve is the contemporary, youth-focused diffusion line of the historic French sportswear house Lacoste. Rooted in René Lacoste’s tennis legacy, the sub-brand was created to reinterpret the label's classic codes through a vibrant, streetwear-oriented lens. Lacoste L!ve takes the iconic petit piqué polo shirts and heritage sportswear silhouettes and updates them with ultra-slim fits, bold color-blocking, and playful subversions of the signature crocodile logo.