lacoste l!ve

Launched in 2011, Lacoste L!ve is the contemporary, youth-focused diffusion line of the historic French sportswear house Lacoste. Rooted in René Lacoste’s tennis legacy, the sub-brand was created to reinterpret the label's classic codes through a vibrant, streetwear-oriented lens. Lacoste L!ve takes the iconic petit piqué polo shirts and heritage sportswear silhouettes and updates them with ultra-slim fits, bold color-blocking, and playful subversions of the signature crocodile logo.

See more