lacoste x sporty & rich

The Lacoste x Sporty & Rich collaboration, released in May 2023, was a 22-piece collection that merged the French heritage of Lacoste with the Los Angeles-based, wellness-centric style of Sporty & Rich. Co-created by Lacoste's former creative director Louise Trotter and Sporty & Rich founder Emily Oberg, the collection drew inspiration from Lacoste's archives of the 1970s and 1980s. The line featured updated preppy and tennis-inspired basics, including tracksuits, pleated skirts, polo shirts, and jumpsuits, designed to be versatile for both on-court and city life. The aesthetic was described as a blend of "quiet luxury" and a retro, laid-back feel, with a color palette of soft pastels, androgynous tones, and classic tennis colors like white, navy, and maroon. The collaboration was promoted with a campaign shot on the French Riviera, evoking a fantasy of a chic, leisurely lifestyle. This partnership allowed Lacoste to reinforce its fashion-sport positioning, while Sporty & Rich, which began as an Instagram mood board in 2015, continued its strategy of growth through high-profile collaborations, having previously worked with brands like Adidas.