lady white co.

Founded by Phillip Proyce in 2015, Lady White Co. began with the singular goal of perfecting the white jersey T-shirt. The Los Angeles-based brand has since evolved into a full line of American-inspired sportswear, applying its rigorous focus on fit, fabric, and construction to a range of elevated essentials. The collections are characterized by custom-knit jersey and fleece, muted color palettes, and a minimalist style that forgoes prominent logos in favor of quality craftsmanship. Proyce’s background in skateboarding subtly informs the functional design and emphasis on movement in the garments.

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