Dubai-based label known for its versatile, minimalist essentials and feminine tailoring with a modern edge.
ORIGIN
Lebanon
PRICE TIER
contemporary
Lebanese designer Lama Jouni founded her eponymous ready-to-wear label in Paris in 2013, now based in Dubai. After training at prestigious Parisian houses like Balmain and Rad Hourani, Jouni developed a design philosophy centered on redefining modern essentials for the contemporary woman. The brand is recognized for its blend of Parisian chic and Middle Eastern sensibility, creating pieces that are both effortless and refined. Core to the collections are versatile jersey staples, tailored suits, and dresses with distinctive cut-outs, all designed to be adaptable from day to night.