l'amour mère

Founded in 2016 by Natasha Gregson Wagner, L'Amour Mère (originally launched as Natalie Fragrance) is a Los Angeles-based niche perfume house rooted in memory, lineage, and the enduring bond between mothers and daughters. Created as a tribute to Wagner’s mother, the iconic actress Natalie Wood, the brand translates Old Hollywood elegance into modern, clean fragrance. Wagner, an actress and author, channels her mother’s signature gardenia scent and her own Californian upbringing into the brand's olfactory identity.

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