South Korean beauty brand known for its hydration-focused skincare and viral overnight lip masks.
ORIGIN
South Korea
PRICE TIER
premium
Founded in 1994 by South Korean beauty conglomerate Amorepacific, Laneige built its global reputation on an expertise in skin hydration. The brand’s philosophy is rooted in “Water Science,” a research-driven approach to developing advanced formulas that deliver intense, lasting moisture to the skin. This focus is embodied by its hero products, including the Water Bank collection and the cult-favorite Lip Sleeping Mask, an overnight treatment that has achieved viral status globally. Laneige offers accessible yet innovative skincare, with lightweight, gel-like textures and a clean aesthetic that appeals to a broad audience.