Heritage sleepwear brand known for its traditional Tyrolean prints, cozy flannel nightgowns, and nostalgic Alpine charm.
ORIGIN
Austria
PRICE TIER
mid
Founded in 1922 in Salzburg, Austria, by Josef Lanz and Fritz Mahler, Lanz of Salzburg originally specialized in skiwear and traditional Austrian Tracht. The brand gained international prominence during the early years of the Salzburg Festival, attracting tourists who fell in love with its Alpine aesthetic. In the late 1930s, Josef Lanz immigrated to the United States, bringing the brand's signature Tyrolean prints and folklore-inspired designs to an American audience. Today, Lanz of Salzburg is best known as a heritage sleepwear label, beloved for its nostalgic, multi-generational appeal.