New York–based formalwear house known for its inclusive, hand-beaded evening gowns and family-owned heritage.
ORIGIN
USA
PRICE TIER
premium
Founded in 2015 by siblings Jasmine Singh and Herman Pahwa, Lara (also known as Lara New York) is a multi-generational formalwear brand rooted in the heart of Manhattan’s garment district. While the brand’s modern iteration was established recently, its heritage traces back to 1982, leveraging over four decades of family expertise in dressmaking to offer accessible luxury for milestone moments. The collection is defined by its intricate hand-beading, opulent fabrics, and timeless silhouettes that range from statuesque columns to dramatic ballgowns, designed to capture the light and attention at any event.