larry mahan

Founded in 1967 by six-time World All-Around Rodeo Champion Larry Mahan, this heritage Western brand stands as a pillar of authentic cowboy culture. Originally launched to provide professional-grade gear that could withstand the rigors of the arena, the brand became synonymous with the "bull rider" aesthetic—rugged, functional, and unapologetically bold. Mahan, often called the "Elvis of Rodeo," infused the brand with his own charismatic, rock-star persona, helping to bridge the gap between rough-stock sports and mainstream fashion during the 1970s.

See more