laud

Founded in 2023 by Maddy Cloud in Florida, LAUD is an American-made womenswear brand built on the philosophy of the capsule wardrobe. Born from a desire to counter fashion’s overconsumption and trend-chasing cycles, the brand focuses on creating elevated, timeless basics that serve as the foundation of a modern closet. Cloud, driven by her own search for the perfect vintage-inspired pieces, designed a streamlined system categorized into Base, Form, and Layer—ensuring every garment effortlessly pairs with the rest.

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