laura ashley

Founded at a London kitchen table in 1953 by Laura and Bernard Ashley, the Laura Ashley brand grew from a small-scale printing operation into a global symbol of the English country lifestyle. Inspired by a Women's Institute craft exhibition, Laura Ashley began by printing Victorian-style headscarves and textiles, which her engineer husband Bernard helped produce. This foundation in handcrafted textiles evolved into a home furnishings and fashion empire, defined by its romantic floral prints, natural fabrics, and a nostalgic, rural sensibility. The brand's signature look—feminine silhouettes and pastoral patterns—became immensely popular in the 1970s and 1980s. Its clothing, particularly long prairie dresses, and matching home decor created a cohesive aesthetic. After Laura's death in 1985, the company continued its legacy, attracting high-profile admirers like Princess Diana. Following a period of administration in 2020, the brand was acquired by Gordon Brothers and has since been revitalized through strategic partnerships with retailers like Next and collaborations with designers, reintroducing its heritage prints to a new generation.