New York-based beauty brand known for its artisan-baked makeup and pro-aging philosophy tailored to mature skin.
ORIGIN
United States
PRICE TIER
mid
Founded in 1997 by New York makeup artist Laura Geller, the eponymous beauty brand was born from her experience creating enduring looks for Broadway performers. Geller translated this performance-tested expertise into accessible, everyday cosmetics, pioneering the use of makeup primers with her signature Spackle and introducing artisan-baked makeup to the mainstream.