New York-based beauty brand known for its Italian-made baked makeup and pro-aging philosophy for women over 40.
ORIGIN
USA
PRICE TIER
premium
Founded in 1997 by veteran New York makeup artist Laura Geller, the brand emerged from her Upper East Side studio and gained fame through QVC. Geller, who began her career on Broadway, aimed to simplify professional makeup techniques for real women. The brand pioneered one of the first makeup primers with its iconic Spackle collection and is celebrated for its signature Baked formulas. These products, including the best-selling Balance-n-Brighten foundation, are handcrafted in Italy where cream pigments are baked on terracotta tiles for 24 hours, resulting in a weightless, cream-like powder.