Italian womenswear and swimwear label known for its vibrant geometric prints, relaxed silhouettes, and dolce vita-inspired resort wear.
ORIGIN
Italy
PRICE TIER
premium
Founded in 1989 by Milanese-adopted, Rome-born designer Laura Urbinati, the eponymous label began its journey with a boutique in Los Angeles before returning to its Italian roots. Rooted in the effortless glamour of the Italian dolce vita mixed with a relaxed Californian coastal sensibility, the brand is celebrated for its vibrant, geometric-printed swimwear and fluid ready-to-wear collections. Laura Urbinati’s signature style revolves around relaxed, comfortable, and effortlessly wearable silhouettes that appeal to a sophisticated, modern audience. The core product lines include slouchy silk shirts, tailored virgin wool trousers, and patterned bikinis that evoke a sense of faraway destinations.