German fashion house known for its tailored, feminine designs and a clean, modern style rooted in Bauhaus principles.
ORIGIN
Germany
PRICE TIER
premium
Founded in Munich in 1978 by parent company Escada, Laurèl was established as a more accessible bridge line with a strong design identity. The brand is deeply influenced by a German philosophy of order, adhering to a design principle of “Simplicity Power, Rational Balance.” This approach translates into collections that are both artistic and modern, defined by exquisite tailoring, high-end materials, and the use of warm, bright colors. Laurèl’s core focus is creating sophisticated, feminine fashion for the modern professional woman, with the workplace serving as the central inspiration for its full range of apparel.