Arkansas-based women's apparel brand known for its preppy, Southern-inspired casualwear and signature graphic tees.
ORIGIN
United States
PRICE TIER
contemporary
Founded in 2013 by Lauren and Lance Stokes in Fayetteville, Arkansas, Lauren James began as a small-batch collection of screen-printed t-shirts before expanding into a full lifestyle brand. Born from Lauren’s desire for comfortable, well-fitting women's clothing with a distinct Southern charm, the brand quickly resonated with a college-aged demographic. Lauren James is best known for its 'sweet tees'—soft, generously proportioned shirts featuring hand-drawn illustrations—as well as preppy dresses, swimwear, and collegiate apparel characterized by pastel colors, ruffles, and bows.