British luxury fragrance house by Liberty London, known for artisanal scents inspired by archival textile prints.
ORIGIN
United Kingdom
PRICE TIER
luxury
Launched in 2023 in London, LBTY. is the in-house luxury fragrance brand of the iconic British department store Liberty London. Drawing upon the retailer’s rich heritage, the brand translates Liberty’s world-renowned archival textile prints into complex, artisanal olfactory experiences. Developed in collaboration with master perfumers from dsm-firmenich—including Frank Voelkl and Pierre Negrin—the collection reimagines classic notes with a quintessential London twist.