New York-based accessories brand known for its signature embellished, knotted headbands and colorful, maximalist jewelry.
ORIGIN
USA
PRICE TIER
premium
Launched in 2012 by Lisa “Lele” Sadoughi, a veteran of the fashion industry, the brand first began as a jewelry line. Sadoughi’s extensive experience, which includes launching J.Crew’s first jewelry collection and designing for Tory Burch, informed her distinct approach to accessories. The brand quickly became synonymous with the revival of the statement headband, particularly its iconic knotted and embellished designs that gained a cult following. The collection champions a colorful and maximalist style, transforming everyday items into special, collectible pieces adorned with crystals, pearls, and hand-sewn details.