lelet ny

Founded by architect-turned-designer Sara Bieler Sasson, Lelet NY is a modern luxury hair accessory brand born in New York City. The brand emerged from a personal project when Sasson, a Parsons School of Design graduate, began creating unique hairpieces for her daughter, Ayelet. Drawing on her architectural background, Sasson infuses principles of form and materiality into each design, creating a signature style that juxtaposes the feminine and the fierce. The collections are runway-inspired and feature sculptural barrettes, architectural halos, and delicate combs that feel both modern and nostalgic.

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