Austrian fashion house known for its vintage-inspired silhouettes, traditional dirndls, and meticulous artisanal craftsmanship.
ORIGIN
Austria
PRICE TIER
premium
Founded in 2005 in Graz, Austria, by designer Lena Hoschek, the eponymous label has carved a unique niche by blending vintage-inspired aesthetics with traditional Austrian craftsmanship. Hoschek, who interned with Vivienne Westwood, draws heavily from 1950s silhouettes, folklore, and classic couture to create pieces that celebrate the female form. The brand is renowned for its signature ribbon skirts, meticulously handcrafted dirndls, and highly feminine ready-to-wear collections that feature cinched waists, full skirts, and intricate floral prints.