les benjamins

Founded in 2011 by Bünyamin Aydın, Les Benjamins is an Istanbul-based luxury streetwear brand that serves as a platform for contemporary Eastern culture. Originating from Aydın's German-Turkish background and his family's history in textiles, the label evolved from a small collection of 30 T-shirts to a globally recognized brand presenting at Milan Fashion Week. The brand's design philosophy is centered on bridging Eastern heritage with Western streetwear silhouettes, exploring cultural stories and rituals through its collections. Les Benjamins is defined by its use of rich textures, digital prints, and a signature carpet motif that reinterprets traditional Anatolian patterns. Its ready-to-wear lines for men and women feature a mix of relaxed tailoring and graphic-heavy streetwear staples. The brand frequently uses its platform to foster cultural dialogue through collaborations with artists, musicians like Yasiin Bey, and global brands such as Puma, Coca-Cola, and HUGO. Recent collections have drawn inspiration from diverse themes, including the Turkish psychedelic rock scene of the 1970s, showcasing a commitment to storytelling and creative evolution.