les girls

Founded in 2017 in London by Serena Rees—the industry veteran who previously co-founded Agent Provocateur—Les Girls Les Boys was conceived as a boundary-pushing, gender-fluid label. Rooted in the concept of "bed-to-street" dressing, the brand blurs the lines between intimates, loungewear, and streetwear. Rees drew inspiration from the fluid, shareable wardrobes of younger generations, creating a collection designed to be swapped among friends and partners regardless of gender identity.

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