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LESS is a premium womenswear brand under the umbrella of the influential Chinese fashion group Jiangnan Buyi (JNBY), which was founded in 1994. Launched as a minimalist line for the modern professional woman, LESS operates on a design philosophy of simplicity, delicate craftsmanship, and independence. The brand is recognized for its clean, architectural silhouettes and a sophisticated, often neutral, color palette that has been described as having a 'Japandi-tinged' visual identity. Core collections are built around high-quality, considered materials, embodying the brand's principle of "Less is More."

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