Australian-owned resortwear label known for its vintage-inspired prints, bohemian silhouettes, and ethically made vacation staples.
ORIGIN
Australia
PRICE TIER
contemporary
SPECIALIZATION
WOMEN
Founded in 2012 by Sarah-Jane Abrahams and Helle Them-Enger in Bali, Faithfull the Brand is an Australian-owned resortwear label rooted in a love for travel and vintage aesthetics. The founders—an Australian and a Norwegian who bonded over island living—built the brand to capture the ease of a well-traveled life. Faithfull is best known for its bohemian, sun-drenched aesthetic, offering effortless vacation staples like smocked midi dresses, relaxed linen sets, and vintage-inspired floral prints. The brand’s core product lines are designed with a soft femininity and a nostalgic nod to the '60s and '70s, appealing to women seeking chic, throw-on-and-go pieces.