An elevated tier of the iconic American denim brand, known for its heritage-inspired designs and superior craftsmanship.
ORIGIN
United States
PRICE TIER
premium
Founded in 1853 by Bavarian immigrant Levi Strauss during the San Francisco Gold Rush, Levi's is a global icon that transformed workwear into a symbol of American style. What began as durable riveted denim pants for laborers evolved into the uniform of miners, cowboys, rebels, and rock stars, cementing the 501 jean as a pillar of pop culture. The brand's history is one of innovation, from creating the first blue jean in 1873 to introducing the first pair for women, Lady Levi's®, in 1934.