levi's x jjjjound

Levi’s x JJJJound is a recurring collaborative project that merges the San Francisco denim giant’s archival heritage with the austere, digital-native minimalism of the Montreal-based design studio. Launched in 2023, the partnership reimagines American workwear staples through Justin Saunders’ rigorous “normcore” lens, stripping away excess to focus on precise fits, elevated fabrications, and subtle, almost invisible branding. The collections typically center on the 501® ’93 jean—a straight-leg, mid-rise silhouette that nods to skate culture and vintage thrift finds—rendered in premium Shrink-to-Fit™ selvedge denim.

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