London-based eyewear brand known for its viral, retro-inspired bio-acetate frames and signature colored lenses.
ORIGIN
United Kingdom
PRICE TIER
contemporary
Founded in 2019 by Zane Saleh, Lexxola emerged from London as a digital-first eyewear brand built specifically for city life and the "always-on" generation. Saleh, who sought to disrupt an industry he viewed as stagnant and seasonal, positioned the brand as a year-round essential rather than a summer accessory. The brand quickly became a viral sensation on TikTok and Instagram, known for its community-led design process where customer feedback directly influences frame shapes and colorways.