British luxury fragrance house translating Liberty London's archival prints into artisanal, heritage-inspired scents.
ORIGIN
United Kingdom
PRICE TIER
luxury
Launched in 2023, Liberty LBTY is the olfactory extension of the legendary British department store Liberty London. Drawing upon a rich heritage that dates back to 1875, the brand translates Liberty’s iconic archival prints into a collection of artisanal fragrances. Crafted in collaboration with world-renowned perfumers, each scent is designed to reinterpret the mood, moment, and memory of a specific textile pattern—from the intricate Art Nouveau motifs of Ianthe to the majestic feathers of Hera.