liberty lbty.

Launched in 2023, Liberty LBTY is the olfactory extension of the legendary British department store Liberty London. Drawing upon a rich heritage that dates back to 1875, the brand translates Liberty’s iconic archival prints into a collection of artisanal fragrances. Crafted in collaboration with world-renowned perfumers, each scent is designed to reinterpret the mood, moment, and memory of a specific textile pattern—from the intricate Art Nouveau motifs of Ianthe to the majestic feathers of Hera.

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