l'idée woman

Founded in 2019 by Breeana Smith and Iuliia Ievdokymenko, L'IDÉE WOMAN is an Australian fashion label that has built a cult following around the art of pleating. The brand’s aesthetic is defined by its signature engineered pleats, which transform high-grade polyesters into sculptural, fluid silhouettes that capture movement and light. Handcrafted in Indonesia in partnership with one of the world’s oldest pleating factories, the collections focus on elegant occasionwear, ranging from vibrant, dramatic gowns to sophisticated midi dresses and bridal pieces.

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