American lifestyle brand known for its optimistic graphic tees, comfortable casualwear, and philanthropic mission.
ORIGIN
United States
PRICE TIER
affordable
Founded in 1994 in Boston by brothers Bert and John Jacobs—who started out selling homemade designs from their van—Life is Good is an American lifestyle brand built on the power of optimism. The brand is best known for its signature "Crusher" tees, comfortable casualwear, and the iconic smiling stick figure, Jake. Rooted in a philosophy of spreading good vibes, the brand’s core product lines feature soft, relaxed-fit apparel adorned with cheerful graphics, outdoor motifs, and positive mantras. Life is Good caters to a broad audience seeking everyday comfort and a laid-back, family-friendly aesthetic.